2023 Big 12 Conference Leaders First Downs - Games vs. Unranked Teams Only (AP Poll) through 01/08/2024
| Name | G | Rush | Pass | Penalty | Total | Total/G | |
|---|---|---|---|---|---|---|---|
| 1 | West Virginia | 10 | 126 | 81 | 25 | 232 | 23.2 |
| 2 | Oklahoma | 8 | 80 | 117 | 22 | 219 | 27.4 |
| 2 | UCF | 9 | 109 | 97 | 13 | 219 | 24.3 |
| 4 | Oklahoma State | 10 | 72 | 129 | 15 | 216 | 21.6 |
| 5 | Kansas State | 8 | 99 | 96 | 16 | 211 | 26.4 |
| 6 | TCU | 8 | 75 | 128 | 7 | 210 | 26.3 |
| 7 | Cincinnati | 9 | 102 | 94 | 9 | 205 | 22.8 |
| 7 | Kansas | 9 | 93 | 95 | 17 | 205 | 22.8 |
| 9 | Texas Tech | 9 | 95 | 96 | 9 | 200 | 22.2 |
| 10 | Baylor | 10 | 76 | 114 | 9 | 199 | 19.9 |
| 11 | Houston | 9 | 68 | 98 | 15 | 181 | 20.1 |
| 12 | Texas | 8 | 69 | 92 | 7 | 168 | 21.0 |
| 13 | BYU | 8 | 46 | 71 | 12 | 129 | 16.1 |
| 14 | Iowa State | 7 | 42 | 65 | 8 | 115 | 16.4 |